“Working in recruitment has allowed me to progress my career at a rapid rate, and live a life I love. In a male dominated industry, being a woman has not slowed me down. Show determination and ambition. Your gender should not define you"

Daniella started her career at Square One Resources as a trainee recruiter, after graduating from university. Her education in Financial Computing combined with her passion for people led her to pursue a career in recruitment. She was a Square One'r for 3.5 years and in that time, was very successful and was one of the top billers in the contract division.

She then moved on, developing her career in account management and in turn becoming the first female Associate Director at her previous company. Daniella always felt Square One was her home and was delighted to return under the title of Client Development Manager. This is a new position for Square One which will see her spearheading our business growth into existing clients and beyond. 


Do you have a female role model, if so who and why?

Meghan Markle – for breaking the stereotypes. She’s focusing her efforts on current world issues and inspiring not only women but the youth of today. She is professional and educated. Her presence has broken the status quo.

I like that she is deemed “outspoken”, but never comes across as aggressive or contentious.


What would you attribute your success to?

My success is down to my work ethic. I am fortunate that recruitment is an industry that rewards you for how hard you work and success is a direct correlation of this. The hard graft that I put in in the early days of my career were worth it for the rewards I have seen as my career has developed.


What initially attracted you to pursue a career in recruitment?

When I started my career in recruitment I didn’t really know too much about it. I had just left university with an IT degree and minimal sales experience and thought IT recruitment would be great as I would be able to understand some of the technical aspects of the role as well as working with people on a daily basis. I liked that it was a commission based job, so that I was in control of what I earned and if I wanted more, I would work harder to achieve it.


What challenges do you feel you face as a woman in recruitment?

The only challenge would be fitting into a competitive, sales type environment, but that can be a challenge for anyone. You need to have thick skin and be able to manage your emotions, the job entails a lot of rejection and if you fall down at each one you will not succeed.


Do you think there are barriers for women looking to climb the ladder to senior positions within recruitment?  

I think the main barrier we have is ourselves. Luckily, in recruitment your work speaks for itself and if you are hitting your targets you are more than capable of being promoted, regardless of gender.


Do women have it easier than men in recruitment?

There are definitely two arguments for this and I am not sure exactly which one I agree with. They both require gender bias but both arguments can be valid.

The argument for, that woman do have it easier that men is because people feel women are more trustworthy and easier to talk to. Men are sometimes tarnished with this stereotype of a “lad” in recruitment which can be unappealing to clients and inaccurate. Woman can (studies have shown) pay more attention to the finer details and can be more consultative in our approach, looking at the bigger picture and not the short term gain. Again, another stereotype.

The argument against this is that the IT industry is male dominated. Sometimes women we can feel intimidated by men of seniority whereas another male could bond more easily. Another reason is because men can be seen to be less emotional and be able to deal with rejection better. You may think they will fit it to the “recruitment industry” better.

Both arguments are very stereotypical but are impressions of what the industry is like. In my opinion, I have loved being a woman in a male dominated industry (which is changing), it hasn’t made it any easier or harder for anyone on my team, it’s all about your determination and ability. I am hoping with the positives that gender equality brings, we don’t start thinking women who are successful are just because they are a woman. Success should be a great thing regardless of your gender. 


Are there any strategies that can help a woman achieve a more prominent role in a male dominated industry?

I think we need to be honest and understanding of what it means to work in a male dominated industry. If we are aware of the challenges we can put things in place to overcome them. There is so much more awareness of this now in businesses especially the recruitment industry. I think for woman we should just be ourselves and let our work talk for us. If we are confident in the work we are doing, and achieving what is set out for us, then there is no reason being a woman should hold us back. If we start to think that it will, we are already self-doubting based on gender. Do it because you want to be a successful person, not because you want to be a successful woman, do not let you gender play a part in it.


How do you think SQ1 appeals to females in recruitment?

Working at SQ1 has been great for me and my female colleagues.  We acknowledge the fact that there are more men in the industry and are putting ideas in place so that the woman feel comfortable. Being part of the WIR society, we gather regularly to think of ideas of how we can encourage more woman to get involved in recruitment and more importantly join SQ1! We have great incentives that appeal to both woman and men, great benefits, and flexibility options when it comes to maternity leave and starting a family.