Salesforce Marketing Cloud Deployment Manager

Job Title: Salesforce Marketing Cloud Deployment Manager
Location: London x5 days onsight
Rate: £430-£450 a day
Start Date: Mid June
Job Type: Contract 12 months

About the Role

We are seeking an experienced Salesforce Marketing Cloud (SFMC) Email Campaign Deployment Manager to join a major digital transformation programme supporting a leading enterprise organisation.

This is a highly visible, client-facing role requiring a blend of hands-on Salesforce Marketing Cloud expertise, strategic thinking, and stakeholder management. You will act as the senior SFMC specialist, helping to scale customer engagement programmes through sophisticated journey orchestration, advanced personalisation, and best-practice campaign delivery.

The successful candidate will be equally comfortable building customer journeys and automation workflows, as they are presenting delivery roadmaps and strategic recommendations to senior stakeholders.

Key Responsibilities

Customer Journey Development

• Design, build and optimise multi-step customer journeys using Journey Builder.
• Translate business requirements into scalable and reusable customer engagement programmes.
• Configure and manage journey entry sources including Data Extensions and CRM-triggered events.
• Identify opportunities to expand customer lifecycle coverage through new automated journeys.

Personalisation & Customer Experience

• Develop advanced personalisation strategies using AMPscript, dynamic content, and audience segmentation.
• Leverage customer data from CRM and marketing platforms to deliver highly relevant customer communications.
• Work with data and analytics teams to identify behavioural and propensity-based personalisation opportunities.
• Ensure all communications comply with consent management and data privacy requirements.

Campaign Delivery & Roadmap Management

• Define and manage campaign delivery roadmaps aligned to business objectives.
• Convert strategic marketing goals into actionable delivery plans and sprint-based execution.
• Provide regular progress updates, risk assessments, and recommendations to stakeholders.
• Coordinate dependencies across marketing, CRM, data, and technology teams.

Governance & Best Practice

• Champion SFMC best practices across journey design, data management, deliverability, and campaign operations.
• Conduct platform health checks and recommend improvements to data governance and customer data structures.
• Establish deployment standards, QA processes, naming conventions, and operational documentation.
• Support capability development through knowledge sharing and coaching of internal teams.

Stakeholder Engagement

• Act as the primary point of contact for marketing, digital, and technology stakeholders.
• Build trusted relationships and provide strategic guidance on marketing automation initiatives.
• Manage expectations around scope, timelines, risks, and change requests.
• Deliver clear and concise presentations to both technical and non-technical audiences.

Required Skills & Experience

Salesforce Marketing Cloud

• Hands - on Salesforce Marketing Cloud experience.
• Strong expertise across:
  • Journey Builder
  • Email Studio
  • Automation Studio
  • Content Builder
  • Contact Builder
• Strong AMPscript and/or SSJS development skills.
• Solid SQL experience for segmentation, automation, and reporting.
• Experience integrating SFMC with Salesforce CRM environments.

Campaign Operations

• Proven experience managing the end-to-end campaign lifecycle.
• Strong understanding of agile delivery methodologies and sprint planning.
• Experience with campaign QA, release management, and deployment governance.
• Knowledge of email deliverability best practices including sender reputation, bounce management, and suppression handling.

Communication & Consulting

• Excellent communication and presentation skills.
• Experience engaging with senior stakeholders and executive audiences.
• Ability to translate complex technical concepts into business-focused recommendations.
• Strong organisational skills with the ability to manage multiple priorities simultaneously.

Desirable Qualifications

• Salesforce Marketing Cloud Email Specialist Certification.
• Salesforce Marketing Cloud Consultant Certification.
• Salesforce Marketing Cloud Developer Certification.
• Experience with Einstein AI and Marketing Cloud Intelligence (Datorama).
• Knowledge of GDPR, PECR, and marketing compliance frameworks.

What We're Looking For

We are looking for a commercially aware Salesforce Marketing Cloud specialist who combines technical expertise with a consultative mindset. You'll be proactive, solutions-focused, and comfortable operating as a trusted advisor to senior stakeholders while remaining hands-on with campaign delivery and platform optimisation.

Disclaimer
Notwithstanding any guidelines given to level of experience sought, we will consider candidates from outside this range if they can demonstrate the necessary competencies.
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